World Cup 2026: Businesses That Broadcast Matches Will Face Penalties

Just days before the start of the 2026 World Cup, Mexico announced financial penalties for bars, restaurants, and establishments that broadcast matches without authorization.

The measure is aimed directly at protecting the tournament’s commercial rights.

The decision affects thousands of businesses that usually take advantage of the World Cup to attract customers, but that must now strictly comply with intellectual property rules.

Why the Fines Will Be Applied

FIFA controls the audiovisual and commercial rights to the World Cup.

This means that not every television subscription allows matches to be rebroadcast in public spaces for commercial purposes.

Mexican authorities said broadcasting games in bars or restaurants requires specific licenses, since it involves a use different from domestic viewing.

In addition, any activity related to the tournament — such as promotions or themed decorations — must also respect the intellectual property rules established by the organization.

Million-Peso Penalties for Violators

The announced fines could reach very high amounts.

According to the information released, penalties could exceed 30 million Mexican pesos in cases where serious violations are detected, such as unauthorized broadcasting or improper use of protected content.

The final amount will depend on the seriousness and number of violations detected. In some scenarios, authorities could even move to shut down the establishment.

Which World Cup Elements Are Protected

The regulation is not limited only to the matches.

FIFA also protects the use of the official name of the 2026 World Cup, logos, images, the trophy, the ball, mascots, and any symbol linked to the tournament. This means businesses must be careful when using these elements in advertising or promotions.

The goal of the measure is to prevent unauthorized commercial use and ensure that only those with the corresponding rights can exploit the image of the event.

With the World Cup about to begin, establishments will need to review their permits and strategies to avoid penalties during one of the most-watched events on the planet.

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